![]() How To Use Google Trends for Keyword Research (Related queries)Īs mentioned above, although Google Trends does not offer search volume metrics specifically, it can be used to identify spiking topics and relevant search terms. It can also be especially useful if you’re considering targeting a particular region on Google AdWords, or if you want to create content that resonates with people in a specific area. This map can help you determine where your product or services are wanted most, or which blog topic is most relevant to your geographical audience. In the ‘ Interest by subregion’ map, use the dropdown menu at the top to break down your results even further and reveal popularity by region, sub-region, or metro. ![]() Google Trends allows you to identify where your search term is the most popular. How to use Google Trends to Geographically Target Your Content (Interest by Subregion) When searching for niche trends, it’s important to change the date range from “Past 12 months” to “2004-present.” This larger data range will enable you to clearly identify whether the search volume is increasing or decreasing on the ‘ Interest over time’ graph, as well as any seasonal or annual patterns in the peaks and troughs. This can be particularly helpful if you want to create and promote relevant content at the right time or optimise existing content on your site before a predictable peak. Google Trends can help you identify niche terms that are seeing a huge spike in searches. How To Use Google Trends To Find a Trending Topic Or Product (Interest Over Time) Let’s explore how you can use each of the above sets of data to increase the reach of your content.
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